"Halo Top is one of the most disruptive stories I've seen in my 10 years in the industry," says Wayne Wu, managing director and partner at VMG, an investor in food and beverage startups. Halo recognized that its packaging needed to look as unique and innovative as its product, as well as communicate safety features and its peace of mind promise. Halo Top is a low-calorie ice cream brand that set out to change the meaning of the guilty pleasure, and quickly became the most popular pint in America. Halo Top is light ice cream that actually tastes like ice cream. Approximate measurements: 20" underarm to underarm 25" shoulder to hem From smoke free home. It is higher in sugar for sure, and obviously has less protein. Woolverton and Bouton are proud of the Halo Top look, and appropriately so. Our team handled all the styling, shooting and post-production for this project in-house, and we’re pretty proud of the results. Chloe Pantazi/INSIDER Unlike standard ice cream pints, which consumers tend to eat over the course of several days or weeks, Halo Top devotees "often buy a pint for practically every night of the week," Inc. reported.In 2016, when Halo Top exploded, their biggest challenge was increasing production, the founders told Entrepreneur. The original packaging was created on PowerPoint and looked nothing like the bold, clean package you see all over Instagram today. Halo Top’s prominent display of calorie counts on its packaging has been imitated by rivals So how did Halo Top go from being a creation in a home kitchen to filling supermarket freezers? Who would have thought the humble ice cream could look so fabulous? Halo Labs Inc. ("Halo" or the "Company") (NEO: HALO, OTCQX: AGEEF, Germany: A9KN) and Feel Better, LLC dba FlowerShop* ("FlowerShop*") are excited to announce signing of their partnership. Halo Top came to Juno seeking product photography for their new flavours. It will be interesting to see how Halo Top reacts to this marketing when the line rolls out in August, and if the lure works on consumers. Halo Top allows you to take down the entire pint for the same calorie count, or even lower, than a meager quarter pint of the regular stuff.” The brand recently redesigned the packaging to better reflect the messaging of healthy as well as to greater stand out on shelf. Each Halo Top pint features the design of a large ice cream scoop on the front. We're a bunch of creative minds and canines and we'd love to work on your next project. “We created Halo Top to be able to eat ice cream as much as we wanted, and I believe everyone can relate to the need for ice cream after a rough day,” says Justin Woolverton, CEO and founder. Graphic design, branding, and packaging design by Underline Studio for Halo Brewery. and with under 360 calories per tub, ice cream can become a daily affair. The Breyers delights packaging design features a large spoon design in the center featuring calories per pint. Graphic design trends are constantly changing and we see new styles every year. these sticks of awesome feature a super smooth blend of coconut and olive oils to moisturize, and rock either a delicious natural sweet mint or strawberry flavor. Together with Justin Woolverton, who began making the ice cream in his kitchen, Bouton now helps to run a brand topping $350 million in annual sales. HALOPACK® is the first fully gas-tight cardboard MAP packaging. Founded in 2004, Lazy Snail Design is a marketing and advertising agency that offers branding, packaging design, and web design services to their enterprise, small business, and mid-market clients. This is a great way to see the current changes and upcoming trends. Your health & safety is our priority, and we're taking COVID-19 very seriously. 2009; Stewart, 2012). Halo Top came to Juno seeking product photography for their new flavours. An indulgence that doesn't weigh you down deserves a brand that's equally as heavenly. Their `50 employees are based out of offices in Copenhagen, Denmark and Heraklion, Greece. Peck Design Associates(TM) Copyright 2020. During the last years, we have showcased plenty of exciting graphic design projects realized by outstanding creatives and some of the best design studios from all over the world. But check out that macro comparison! This stage of packaging design is the creative phase' it is also the most critical part of any design study and often the most extensive in terms of time and cost (Bix et al. Organic, raw chocolate brand Raw Halo has launched its new brand identity and packaging across its range of vegan bars, with design by London-based agency B&B studio. Callaly. Bringing Halo Top's personality to life by personifying the product, celebrating ingredients, and adding a scoop of magic. Halo Top’s Instagram account, which has 461,000 followers, emphasizes the packaging, with photos and GIFs of these pints set against minimalistic backgrounds and pops of color. They’ve got delicious flavours (birthday cake anyone?!) Photography by Brett Warren, Animation Assistance by Tyler Culligan. Halo Top Branding & Art Direction. Each carton of Halo Top Ice Cream gives different advice on how to survive the different stages of a breakup. Instead of a … HALOPACK® is all about creating consumer momentum, enhancing the performance of packed products, using all potential value and generating new markets in a novel way. In fact, statistics show that their Twitter followers have increased by 2,233% for the past 2 years , while its Facebook fans have increased by 59,282% at the same period. Whimsical, fun and drool-worthy were some key words for the shoot – so we went all-out with floating elements, literal mountains of chocolate and typography made out of coconut (you have to see it to believe it). Copyright © 2020 Juno Creative    |   Privacy Policy. We'd love to work with you on your next big idea, so tell us about your project via the contact form and we'll be in touch. The original packaging was created on PowerPoint and looked nothing like the bold, clean package you see all over Instagram today. Halo Top certainly offers something new for the ice cream market, but it was a challenge to create branding and packaging that would stand out with so many competitors. Halo Brewery is an independent brewery with the aim to take traditional recipes of rare beers in order to experiment with the ingredients in several ways. Halo Top was a brand that came about because of the personal restrictions that he possessed in terms of blood sugar levels. © 2020 Juno Creative. Branding & Logo Design, Packaging, Illustration, Photography by Brett Warren, Animation Assistance by Tyler Culligan. Mar 11, 2018 - Explore Halo Media Graphic Design Stud's board "Packaging we love", followed by 471 people on Pinterest. The protein content also is listed in the bottom right hand corner. Design Design Design. Inside the scoop, the product's calories per pint are printed in large, bold type-face — … Now available in Waitrose, Ocado and Holland & Barrett, Raw Halo bars are crafted using ethically sourced ingredients including single-origin cacao and coconut sugar. Logically, consumers know that the full pint of Halo Top is “healthier” than much smaller sizes of many other options, but the care-free “eat a whole pint” Halo Top attitude and aforementioned packaging brings an aspirational aspect to ice cream consumption. The new design featured: a simpler logo, brighter colours, a shinier gold lid, clearer messaging and – front and centre in big, bold digits – the kcals per pack. See more ideas about Packaging, Packaging design, Packaging inspiration. Enter Halo Top. V-style design in the back shows the black lining and adds interest. packaging design The lids of Halo will offer flirty words to boost lost self-esteem. Graphic design Brisbane - Graphic design Melbourne. See more ideas about Packaging, Packaging design, Black packaging. Whimsical, fun and drool-worthy were some key words for the shoot – so we went all-out with floating elements, literal mountains of chocolate and typography made out of coconut (you have to see it to believe it). Sep 26, 2019 - Explore Halo Top Creamery's board "Halo Top x Colour Pop", followed by 12480 people on Pinterest. ... Packaging Design … It needed to be fun, fresh, and youthful while also clearly showing the healthy aspects of the product. Jul 5, 2016 - Explore Halo Media Graphic Design Stud's board "Black packaging", followed by 384 people on Pinterest. There were some promising signs--the name "Halo Top" was catchy, and the product's surprising nutritional information was featured prominently on the packaging… See more ideas about Halo top, Halo, Colourpop. Halo Top has accumulated over 400,000 likes on Facebook, 350,000 followers on Instagram and 20,000 followers on Twitter, so it is safe to say that it’s on the right track. HALO Size Medium Maroon Black Open Back Top HALO Size Medium Maroon Black Top. Our widely applicable packaging innovation, with a patented design, has been thought through to the last detail. Halo Top is a low-calorie ice cream brand that set out to change the meaning of the guilty pleasure, and quickly became the most popular pint in America. Read our response here. This flexible packaging system was created by Design Bridge for Callaly, a direct-to … This is a great example of brand-as-art, and … Halo Top is wildly popular. Doug Bouton , president and COO of Halo Top Creamery, explains how risk and a bit of luck helped him find success. The below graphic showcases Halo Top’s early packaging attempts. Halo Top’s early logo was much more elaborate in style than the snappy and simple logo it has today, and its packaging threatened to overwhelm consumers with an abundance of too much information. Have you met our team? Halo top displays their pint calories right on the packaging, which makes it super appealing, but when you break down the macros and calories per serving, you’ll find them very comparable. I’m not saying Edy’s is healthier than Halo Top. Branding & Logo Design, Packaging, Illustration. 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